Newcareye

Newcareye provides manufacturers with feedback from leasing companies on their perceptions of new vehicles about to be launched.

With any new model launch, the leasing companies play in key role in market penetration based upon their stance on forecast residual values, anticipated service maintenance and repair costs (SMR) and rental rates.

Key benefits:

By receiving leasing company perceptions and judgements in advance of launch offers manufacturers strategic data which can be used in the specification, pricing and positioning of the vehicles for the fleet and leasing market.

The surveys can be tailored to individual requirements, which is invaluable for manufacturer’s marketing and communication plans for new products.

It highlights leasing companies who have adopted a very different view to the rest of the market – enabling the manufacturer to discuss their reasons, and potentially persuade them to re-align with the market place.

It offers an insight into the “belief” the leasing sector has in a new model, and the extent to which they will promote it to draw volume into their fleet.